SmartSource Rentals

  • Director of Marketing

    Job Locations US-NY-Hauppauge
    # of Openings
    Job Status
    Regular Full-Time
  • Overview

    The primary responsibility of this role is to build and execute marketing strategies which will increase sales for existing and new customers and position the business for continued growth by strategically enhancing its entry in current and new market segments. This is a hands-on position, the person in this role needs to balance strategic and tactical activities.


    • Oversees the development and delivery of a fully integrated marketing strategy for the business- including digital marketing, marketing communication campaigns, events, digital marketing, and PR.
    • Responsible for developing annual strategic marketing plans and managing all aspects of plan implementation including budgetary responsibilities.
    • Manage the department staff to ensure successful plan implementation of all projects related to the strategic marketing plan.
    • Works with executive team to communicate project updates, timelines, and initiatives
    • Execute an effective digital strategy that drives traffic and revenue. Formulate the best search engine optimization and search engine marketing practices, website development, online advertising as well as the content to drive revenue and new customers.
    • Track and analyze customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly.
    • Design and execute all content changes to the website and other available platforms.
    • Analyze competitors and market trends.
    • Cultivate, test, and analyze new digital marketing tactics across all categories and increase conversion rates, documenting the results and sharing best practices with the team.
    • Working closely with all aspects of the business to gather product and channel insights.
    • Utilize data and customer insights to provide recommendations to drive conversion & market share.
    • Help to augment SmartSource’s brand strategy.
    • Enhance SmartSource’s social media presence. Monitor social channels for trending news, ideas and memes, then capitalize on those trends through social media.
    • Develops and manages marketing collateral. Partner with Sales team, continuously, ensuring goals are met by providing necessary tools, materials, and presentations.
    • Continually analyze competitive environment to improve our positioning.
    • Perform research into our industry and provide actionable tips and advice for improving SmartSource’s marketing processes. Track industry and trends and use them to develop marketing messages.
    • Leverage data to develop and implement go-to-market strategies while ensuring alignment with corporate strategy
    • Develops and conducts surveys for customer feedback.


    • BS degree in business, marketing or comparable discipline; MBA optional
    • 8 – 10 years of progressive marketing experience in a B to B service industry
    • Strong leadership skills and the ability to lead and influence others and drive change must be demonstrated
    • Must have good business and financial acumen
    • Must have excellent communication skills and thorough understanding of computer and web-based technology
    • Track record of partnering with management teams to make analytical decisions that generate growth and realize strategic
    • Proven hands-on leadership style and the ability to get results.
    • Must have experience using a CRM and marketing automation software.

    About SmartSource:


    As a leader in a billion dollar thriving industry, we offer a vast array of audio visual and technology solutions in locations across the country. We serve a wide range of industries and customers from small to large, including Fortune 500 companies, financial institutions, accounting, legal, and consulting firms, hotels, high tech companies, associations and government agencies.

    SmartSource will afford you an exciting career opportunity. We offer a fast-paced and dynamic work environment. Most importantly, you will be provided the support and environment to excel and succeed with a leading industry company. If you are enthusiastic, highly motivated and looking for a great opportunity, we encourage you to apply today. 


    For more information about SmartSource Computer & AV Rentals and to apply online, please visit our web site at


    SmartSource provides equal employment opportunities to all employees and applicants without regard to age, race, creed, religion, color, national origin, sex, pregnancy, disability, veteran status, marital status, sexual orientation or gender identity, or any other protected status in accordance with applicable federal, state and local laws.




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